Press

As told by other people.

Coverage of the work, across national business press, television, and podcasts. All of it earned, none of it bought.

Inc. Magazine
2021

An eight page feature by editor at large Leigh Buchanan, telling the whole story: the Target pharmacy counter, the mentor behind FLAVORx, and the road to a $10 million run rate.

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Watch the Inc. interview

Brian Larsen on camera during an Inc. Magazine video interview
The Washington Post
December 2019

Columnist Thomas Heath visits the Gaithersburg facility and profiles the founder's path from pharmacy tech to an assembly line filling more than a million bottles a year.

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The Washington Post coverage
Forbes
April 2020, an Editors' Pick

When COVID hit, we retooled the production line to manufacture hand sanitizer and donated it to nursing homes across Maryland, DC, and Virginia. My nursing background made it personal.

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Brian Larsen in a black blazer, arms crossed, standing in the production facility
Northwest Horse Source
December 2019

The cover.

The December 2019 cover of The Northwest Horse Source, showing Brian Larsen holding a RestoraPet bottle beside a horse, with the cover line Innovative Products for Improved Animal Health
Inc. 5000 and Inc. Regionals
2021 and 2022

No. 218 on the 2021 Inc. 5000, and No. 17 among all consumer products and services companies in the country. No. 3 in the Mid-Atlantic and No. 1 fastest growing in the Washington, DC metro, 2022 Inc. Regionals.

See the Inc. profile

Official Inc. 5000 honoree badge: No. 17, Consumer Products and Services, 2021
National television
2019 to 2021

Live national coverage of the growth story.

Brian Larsen standing in a Fox 5 newsroom during a live broadcast interview
Brian Larsen appearing by video link opposite a CBS anchor during a national news segment
Brian Larsen on camera from home during a live national morning broadcast
Brian Larsen joining a CW33 host by video link from Washington, DC during a live segment
Brian Larsen mid interview during an Inc. Magazine video shoot
Brian Larsen speaking on camera during a Fast Company video segment
In my own words

In my own words.

Coverage is what other people said. This is me doing the talking: on building, testing, and leading, going back to 2019. The quiet stretch after 2022? That's when I was busy finishing the story.

Writing

Fast Company
2020

A personal essay on losing my co-founder and mentor, and building through it.

How I Learned to Transform Grief and Trauma After Losing My Business Partner

Inc. Magazine
2022

When Inc. asked its Regionals honorees for their best advice to founders, mine made the piece.

"We seem to do our best work when we're most challenged."Brian Larsen, quoted in the piece

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StartupNation
2020

Ten lessons from the first six years, written in year six.

10 Valuable Lessons Every Entrepreneur Must Learn

Authority Magazine
2020

Exactly what it sounds like.

5 Things I Wish Someone Told Me Before I Became a CEO

Speaking

Growth Experts with Dennis Brown
2020

Customer identification, brand voice, and creative iteration. The same playbook I run with clients now.

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Ecommerce Masterplan
2020

The mechanics behind 500% year over year growth: testing, iteration, and what actually moved the number.

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Work Pants Finance
2021

A long conversation on mentors, investors, and managing through loss.

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The ExecMBA Podcast, UVA Darden
2019

Building the company while earning the MBA.

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Fast Company
2020

On air with Fast Company on keeping operations running through COVID.

Watch →

The next step

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