Brian Larsen Advisory helps early stage founders in wellness, supplements, and consumer health turn a promising idea into a brand that's ready to launch and built to last. Strategy first. Real consumer validation. No guesswork.
Building a wellness brand looks simple from the outside. Pick a product, find a manufacturer, and launch.
Founders who struggle aren't lacking effort. They lack a map to get to their destination.
They guess at what consumers actually want. They name the brand in a vacuum. They lock in a formula before they understand demand. By the time the problems surface, real money has already been committed.
I help you get the sequence right, before it's expensive to change.
We define who you're for, what you stand for, and why it matters, and everything gets grounded in evidence rather than instinct.
Real research with real target buyers. We test names, concepts, and demand before you commit.
From ingredient direction to manufacturing partners, I help you build a product that's credible and buildable. Flavor included. I've spent twenty years on it.
Pricing, channel, and launch planning that fits your capital and your goals.
And twenty years of building earns you a network you can't Google: formulation scientists, IP counsel, naming and design studios, manufacturers. I know who to call and when, and they pick up.
Every engagement starts with strategy. The Validated Foundation is a focused, fixed scope engagement that ends in a clear, written roadmap: your positioning, your validated direction, and your path to launch.
The foundation stands on its own. Most founders build on it with me, staying on through formulation, manufacturing, and launch. Either way, you'll know exactly what you're getting before every phase.
I'm not a consultant who read about this in a case study. I built a consumer wellness brand from nothing to eight figure revenue, landing at No. 218 on the Inc. 5000, and culminating in a successful exit.
Along the way, I ran an FDA registered manufacturing facility that produced for dozens of other brands. I've seen what works across the entire category.
Before all of that, I spent more than 15 years in healthcare leadership, including as a Director of Nursing. That's where I learned to take health claims seriously.
I know the path because I've walked it.
RestoraPet's growth earned an eight page feature in Inc. Magazine, national television coverage, and back to back Inc. rankings: No. 218 on the 2021 Inc. 5000 and No. 17 among all consumer products and services companies in the country, then the No. 1 fastest growing business in the Washington, DC metro and No. 3 across the Mid-Atlantic in the 2022 Inc. Regionals.
That's what a validated brand, built in the right order, can do.
Let's talk about where you are and where you're headed.